About us

When You Want Experience, Expertise and

Excellence Choose Designation 


Designation is an Auckland-based company which designs, prints and supplies high quality signage, exhibition display products and media. It has a North Shore showroom, warehouse and an online store.


It is owned and run by Paul Pedrotti, a qualified and highly experienced visual artist. Paul has an affinity for creating exceptional sign writing,  display stands and graphic design for sales and marketing, and for interacting with clients.


Over the years he has worked his design magic on such big names as Daimler Chrysler, Nissan, Pumpkin Patch, Steinlager, Mobil and Bayleys Real Estate.


Paul decided to combine his various skills, and in 2006 set up Designation. The company’s point of difference is that no matter how simple or complex are a client’s exhibition, printing, signage or display needs, Paul and his team can find a solution that solves the problems and fits the budget.


Such was Designation’s success it outgrew its first premises, moving up the road to a new complex with its own showroom, graphic design studio, sign and printing workshop and display product warehouse.


The team has grown, too. Wynton Dale, with 10 years’ signage experience, is Designation’s Production Manager. Designation’s dedicated accounts manager is Janine Ward.


If you are frustrated by seemingly endless communication trails, poor customer service, average design and poor product knowledge, you’ll find Designation refreshingly different. By dealing with the sales person and the designer in one, your ideas will be correctly interpreted swiftly and efficiently, minimising communication errors. You’ll get exactly the results you wanted.

Phone us today for a free consultation or quote:   09 44 33 051

or email the team: sales@designation.co.nz